Kerin Roger A, H. S. W. [., & Eric N.Berkowitz, W. R. (2006). Marketing (Eighth edition.). Boston, New York: Mc-Graw Hill Irwin.
Chicago Style CitationKerin Roger A, Hartley Steven W [...el], and William Rudelius Eric N.Berkowitz. Marketing. Eighth edition. Boston, New York: Mc-Graw Hill Irwin, 2006.
MLA CitationKerin Roger A, Hartley Steven W [...el], and William Rudelius Eric N.Berkowitz. Marketing. Eighth edition. Boston, New York: Mc-Graw Hill Irwin, 2006.
Warning: These citations may not always be 100% accurate.