Michaelson Gerald A. with Michaelson Steven W. (2004). Strategies for Marketing: 12 essential principles for winning the war for customers-1st ed. New York: Mc-Graw-Hill.
Chicago Style CitationMichaelson Gerald A. with Michaelson Steven W. Strategies for Marketing: 12 Essential Principles for Winning the War for Customers-1st Ed. New York: Mc-Graw-Hill, 2004.
MLA CitationMichaelson Gerald A. with Michaelson Steven W. Strategies for Marketing: 12 Essential Principles for Winning the War for Customers-1st Ed. New York: Mc-Graw-Hill, 2004.
Warning: These citations may not always be 100% accurate.