Consumer behaviour : applications in marketing

Main Author: East, Robert
Other Authors: Singh, Jaywant, Wright, Malcolm( 1963-), Vanhuele, Marc
Format: Open Shelf
Published: Thousand Oaks, CA: Sage Pub., 2016.
Edition: 3rd ed.
Subjects:
LEADER 00803pamja2200241 4500
001 0000124922_0034
005 20190305090000.0
020 |a 9781473919501  
040 |a LC  |a UITM 
090 0 0 |a HF5415.32 .E274 2017  
100 1 |a East, Robert  
245 1 0 |a Consumer behaviour :   |b applications in marketing   |c Robert East, Jaywant Singh & Malcolm Wright. 
250 |a 3rd ed. 
260 |a Thousand Oaks, CA:   |b Sage Pub.,   |c 2016. 
300 |a xii, 350p:   |b ill.;   |c 23 cm. 
500 |a Includes bibliographical references (p. [300]-339 and indexes 
650 0 0 |a Consumer behavior  
650 0 0 |a Consumer behavior   |x Psychological aspects  
650 0 0 |a Consumer behavior   |x Social aspects  
700 1 |a Singh, Jaywant  
700 1 |a Wright, Malcolm(  |d 1963-)  
700 1 |a Vanhuele, Marc  
999 |a 0000218756