Consumer behaviour : applications in marketing
| Main Author: | East, Robert |
|---|---|
| Other Authors: | Singh, Jaywant, Wright, Malcolm( 1963-), Vanhuele, Marc |
| Format: | Open Shelf |
| Published: |
Thousand Oaks, CA:
Sage Pub.,
2016.
|
| Edition: | 3rd ed. |
| Subjects: |
| Item Description: |
Includes bibliographical references (p. [300]-339 and indexes |
|---|---|
| Physical Description: |
xii, 350p: ill.; 23 cm. |
| ISBN: |
9781473919501 |