Services marketing : people, technology, strategy - Wirtz, Jochen; Lovelock, Christopher H. (New Jersey: World Scientific, 2016)
Online version: Lovelock, Christopher H., author. Services marketing Eighth edition. New Jersey : World Scientific, [2016] 9781944659028 (DLC) 2016004004
Includes index
Keywords: Marketing -- Management; Professions -- Marketing; Service industries -- Marketing; Customer services -- Marketing