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| LEADER |
00890pamja2200241 4500 |
| 001 |
0000124915_0034 |
| 005 |
20190305090000.0 |
| 020 |
|
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|a 9781944659011
|
| 040 |
|
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|a LC
|
| 090 |
0 |
0 |
|a HF5415.13 .W573 2016
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| 100 |
1 |
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|a Wirtz, Jochen
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| 245 |
1 |
0 |
|a Services marketing :
|b people, technology, strategy
|c Jochen Wirtz & Christopher Lovelock.
|
| 250 |
|
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|a 8th ed.
|
| 260 |
|
|
|a New Jersey:
|b World Scientific,
|c 2016.
|
| 300 |
|
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|a xvii, 783p:
|b col., ill.;
|c 28cm.
|
| 500 |
|
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|a Online version: Lovelock, Christopher H., author. Services marketing Eighth edition. New Jersey : World Scientific, [2016] 9781944659028 (DLC) 2016004004
|
| 500 |
|
|
|a Includes index
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| 650 |
0 |
0 |
|a Marketing
|x Management
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| 650 |
0 |
0 |
|a Professions
|x Marketing
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| 650 |
0 |
0 |
|a Service industries
|x Marketing
|
| 650 |
0 |
0 |
|a Customer services
|x Marketing
|
| 700 |
1 |
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|a Lovelock, Christopher H.
|
| 999 |
|
|
|a 0000218746
|
