Description: Services marketing :

Main Author:	Wirtz, Jochen
Other Authors:	Lovelock, Christopher H.
Format:	Open Shelf
Published:	New Jersey: World Scientific, 2016.
Edition:	8th ed.
Subjects:	Marketing > Management Professions > Marketing Service industries > Marketing Customer services > Marketing

Item Description:	Online version: Lovelock, Christopher H., author. Services marketing Eighth edition. New Jersey : World Scientific, [2016] 9781944659028 (DLC) 2016004004 Includes index
Physical Description:	xvii, 783p: col., ill.; 28cm.
ISBN:	9781944659011