Wirtz, J., & Lovelock, C. H. (2016). Services marketing: People, technology, strategy (8th ed.). New Jersey: World Scientific.
Chicago Style CitationWirtz, Jochen, and Christopher H. Lovelock. Services Marketing: People, Technology, Strategy. 8th ed. New Jersey: World Scientific, 2016.
MLA CitationWirtz, Jochen, and Christopher H. Lovelock. Services Marketing: People, Technology, Strategy. 8th ed. New Jersey: World Scientific, 2016.
Warning: These citations may not always be 100% accurate.