Advertising and Integrated Brand Promotion
| Other Authors: | O'Guinn,Thomas C., et al. |
|---|---|
| Format: | Open Shelf |
| Published: |
Boston:
Cengage,
2019.
|
| Edition: | 8th ed.. |
| Subjects: |
| LEADER | 00519pamja2200181 4500 | ||
|---|---|---|---|
| 001 | 0000124914_0034 | ||
| 005 | 20190305090000.0 | ||
| 020 | |a 9781337110211 | ||
| 040 | |c LC | ||
| 090 | 0 | 0 | |a HF5821 .O382 2019 |
| 245 | 0 | 0 | |a Advertising and Integrated Brand Promotion |c Thomas C.O Guinn, et al.. |
| 250 | |a 8th ed.. | ||
| 260 | |a Boston: |b Cengage, |c 2019. | ||
| 300 | |a xxiii, 425p: |b col., ill.; |c 28cm. | ||
| 650 | 0 | |a Advertising | |
| 650 | 0 | |a Advertising Media Planning | |
| 700 | 1 | |a O'Guinn,Thomas C., et al. | |
| 999 | |a 0000218743 | ||