Advertising and Integrated Brand Promotion
| Other Authors: | O'Guinn,Thomas C., et al. |
|---|---|
| Format: | Open Shelf |
| Published: |
Boston:
Cengage,
2019.
|
| Edition: | 8th ed.. |
| Subjects: |
| Physical Description: |
xxiii, 425p: col., ill.; 28cm. |
|---|---|
| ISBN: |
9781337110211 |