APA Citation

O'Guinn,Thomas C., e. a. (2019). Advertising and Integrated Brand Promotion (8th ed.). Boston: Cengage.

Chicago Style Citation

O'Guinn,Thomas C., et al. Advertising and Integrated Brand Promotion. 8th ed. Boston: Cengage, 2019.

MLA Citation

O'Guinn,Thomas C., et al. Advertising and Integrated Brand Promotion. 8th ed. Boston: Cengage, 2019.

Warning: These citations may not always be 100% accurate.