Digital marketing analytics : making sense of consumer data in a digital world
| Main Author: | Hemann, Chuck |
|---|---|
| Other Authors: | Burbary, Ken |
| Format: | Open Shelf |
| Published: |
New York:
Pearson Education, Inc.,
2018.
|
| Edition: | 2nd ed. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
xix, 252p: ill., map; 23 cm. |
| ISBN: |
9780789759603 |