Marketing Management
| Main Author: | Marshall, Greg W. |
|---|---|
| Other Authors: | Johnston,Mark W |
| Format: | Open Shelf |
| Published: |
NY:
McGraw - Hill Irwin,
c 2010.
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: |
xxii; 403 p.: (various pagings): col. ill., col. map; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and indexes |
| ISBN: |
9781260084993 |