Marshall, G. W., & Johnston,Mark W. (2010). Marketing Management (3rd ed.). NY: McGraw - Hill Irwin.
Chicago Style CitationMarshall, Greg W., and Johnston,Mark W. Marketing Management. 3rd ed. NY: McGraw - Hill Irwin, 2010.
MLA CitationMarshall, Greg W., and Johnston,Mark W. Marketing Management. 3rd ed. NY: McGraw - Hill Irwin, 2010.
Warning: These citations may not always be 100% accurate.