Islamic marketing and branding : theory and practice

Other Authors: T.C. Melewar, S.F. Syed Alwi
Format: Open Shelf
Published: NY: Routledge, 2018.
Subjects:
LEADER 00656pamja2200205 4500
001 0000124595_0034
005 20190131090000.0
020 |a 9781472440969  
040 |a LC 
090 0 0 |a HF5415.12 I854 2018  
245 0 0 |a Islamic marketing and branding :   |b theory and practice   |c edited by T. C. Melewar & S.F. Syed Alwi. 
260 |a NY:   |b Routledge,   |c 2018. 
300 |a xvi, 246p:   |b ill.;   |c 25cm. 
500 |a Includes bibliographical references and index. 
650 0 0 |a Marketing   |x Islamic countries  
650 0 0 |a Branding (Marketing)   |x Islamic countries  
700 0 0 |a T.C. Melewar  
700 0 0 |a S.F. Syed Alwi  
999 |a 0000217372 
999 |a 0000217373