Introduction to marketing
| Main Author: | Mc Daniel, Carl |
|---|---|
| Format: | Open Shelf |
| Published: |
Australia:
South-Western Cengage Learning,
2013.
|
| Edition: | 12th ed. |
| Subjects: |
| LEADER | 00535pamja2200181 4500 | ||
|---|---|---|---|
| 001 | 0000124579_0009 | ||
| 005 | 20190130090000.0 | ||
| 020 | |a 9781133273875 | ||
| 020 | |a 1133273874 | ||
| 090 | 0 | 0 | |a HF5415 |b .M334 2013 |
| 100 | 0 | |a Mc Daniel, Carl | |
| 245 | 1 | 0 | |a Introduction to marketing |c Carl Mc Daniel, Charles W. Lamb, Joseph F. Hair, Jr. |
| 250 | |a 12th ed. | ||
| 260 | |a Australia: |b South-Western Cengage Learning, |c 2013. | ||
| 300 | |a xxviii, 835p.: |b ill.; |c 28cm. | ||
| 500 | |a Includes index | ||
| 650 | 0 | 0 | |a Marketing |
| 999 | |a 0000217325 | ||