Introduction to marketing
| Main Author: | Mc Daniel, Carl |
|---|---|
| Format: | Open Shelf |
| Published: |
Australia:
South-Western Cengage Learning,
2013.
|
| Edition: | 12th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxviii, 835p.: ill.; 28cm. |
| ISBN: |
9781133273875 1133273874 |