APA Citation

Mc Daniel, C. (2013). Introduction to marketing (12th ed.). Australia: South-Western Cengage Learning.

Chicago Style Citation

Mc Daniel, Carl. Introduction to Marketing. 12th ed. Australia: South-Western Cengage Learning, 2013.

MLA Citation

Mc Daniel, Carl. Introduction to Marketing. 12th ed. Australia: South-Western Cengage Learning, 2013.

Warning: These citations may not always be 100% accurate.