Consumer behavior : buying, having, and being
| Main Author: | Solomon, Michael R. (Author) |
|---|---|
| Published: |
Boston:
Pearson,
[2017].
|
| Edition: | Twelfth Edition. |
| Subjects: |
Table of Contents:
- Foundations of consumer behavior
- Buying, having, and being : an introduction to consumer behavior
- Consumer and social well-being
- Internal influences on consumer behavior
- Perception
- Learning and memory
- Motivation and affect
- The self: mind, gender, and body
- Personality, lifestyles, and values
- Attitudes and persuasive communications
- Decision making
- Buying, using, and disposing
- Consumers in their social and cultural settings
- Groups and social media
- Income and social class
- Subcultures
- Culture
- Glossary
- Index.