|
|
|
|
| LEADER |
01223pampa2200205 4500 |
| 001 |
0000124542_0030 |
| 005 |
20190128090000.0 |
| 020 |
|
|
|a 9780134129938 (student edition)
|
| 090 |
0 |
0 |
|a HF5415.3
|b .S654 2017
|
| 100 |
1 |
|
|a Solomon, Michael R.
|e author
|
| 245 |
1 |
0 |
|a Consumer behavior :
|b buying, having, and being
|c Michael R. Solomon, Saint Joseph's University.
|
| 250 |
|
|
|a Twelfth Edition.
|
| 264 |
|
1 |
|a Boston:
|b Pearson,
|c [2017].
|
| 300 |
|
|
|a xxi, 601 pages;
|c 29cm..
|
| 500 |
|
|
|a Revised edition of the author's Consumer behavior, 2015.
|
| 500 |
|
|
|a Includes indexes
|
| 505 |
0 |
|
|a Foundations of consumer behavior -- Buying, having, and being : an introduction to consumer behavior -- Consumer and social well-being -- Internal influences on consumer behavior -- Perception -- Learning and memory -- Motivation and affect -- The self: mind, gender, and body -- Personality, lifestyles, and values -- Attitudes and persuasive communications -- Decision making -- Buying, using, and disposing -- Consumers in their social and cultural settings -- Groups and social media -- Income and social class -- Subcultures -- Culture -- Glossary -- Index.
|
| 650 |
|
0 |
|a Consumer behavior
|
| 999 |
|
|
|a 0000217249
|
| 999 |
|
|
|a 0000230380
|
