Services marketing :people, technology, strategy.
| Main Author: | Lovelock, Christopher H. |
|---|---|
| Format: | Open Shelf |
| Published: |
USA : Prentice Hall, c 2001.
|
| Edition: | 4th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xviii, 717p.: ill.; 23cm.. |
| ISBN: |
0130289094 |