APA Citation

Lovelock, C. H. Services marketing: People, technology, strategy (4th ed.). USA : Prentice Hall, c 2001.

Chicago Style Citation

Lovelock, Christopher H. Services Marketing: People, Technology, Strategy. 4th ed. USA : Prentice Hall, c 2001.

MLA Citation

Lovelock, Christopher H. Services Marketing: People, Technology, Strategy. 4th ed. USA : Prentice Hall, c 2001.

Warning: These citations may not always be 100% accurate.