Marketing 4.0 : moving from traditional to digital
| Main Author: | Philip Kotler |
|---|---|
| Other Authors: | Hermawan Kartajaya, Iwan Setiawan |
| Format: | Open Shelf |
| Published: |
Hoboken, New Jersey:
Wiley,
[2017].
|
| Subjects: |
| LEADER | 00602pamja2200205 4500 | ||
|---|---|---|---|
| 001 | 0000124204_0029 | ||
| 005 | 20190103090000.0 | ||
| 020 | |a 9781119341208 | ||
| 090 | 0 | 0 | |a HF5415 |b .K68 2017 |
| 100 | 1 | |a Philip Kotler | |
| 245 | 1 | 0 | |a Marketing 4.0 : |b moving from traditional to digital |c Philip Kotler. |
| 246 | 3 | |a Marketing four point zero. | |
| 260 | |a Hoboken, New Jersey: |b Wiley, |c [2017]. | ||
| 300 | |a xix, 1844p.: |b ill; |c 24cm. | ||
| 500 | |a Includes index | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Internet marketing. | |
| 700 | 1 | |a Hermawan Kartajaya | |
| 700 | 1 | |a Iwan Setiawan | |
| 999 | |a 0000216466 | ||