Marketing 4.0 : moving from traditional to digital
| Main Author: | Philip Kotler |
|---|---|
| Other Authors: | Hermawan Kartajaya, Iwan Setiawan |
| Format: | Open Shelf |
| Published: |
Hoboken, New Jersey:
Wiley,
[2017].
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xix, 1844p.: ill; 24cm. |
| ISBN: |
9781119341208 |