Principles of Marketing
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary, Opresnik, Marc Oliver |
| Format: | Open Shelf |
| Published: |
Harlow:
Pearson Education Limited,
2018.
|
| Edition: | 17th ed.(Global Edition). |
| Item Description: |
includes index |
|---|---|
| Physical Description: |
734p.: ill.; 27.5cm.. |
| ISBN: |
9781292220178 |