APA Citation

Kotler, P., Armstrong, G., & Opresnik, M. O. (2018). Principles of Marketing (17th ed.(Global Edition).). Harlow: Pearson Education Limited.

Chicago Style Citation

Kotler, Philip, Gary Armstrong, and Marc Oliver Opresnik. Principles of Marketing. 17th ed.(Global Edition). Harlow: Pearson Education Limited, 2018.

MLA Citation

Kotler, Philip, Gary Armstrong, and Marc Oliver Opresnik. Principles of Marketing. 17th ed.(Global Edition). Harlow: Pearson Education Limited, 2018.

Warning: These citations may not always be 100% accurate.