Advertising and Promotion : an integrated marketing communications perspective
| Main Author: | George E.Belch |
|---|---|
| Other Authors: | Michael A.Belch |
| Format: | Open Shelf |
| Published: |
New York:
McGraw-Hill Education,
2018.
|
| Edition: | 11th ed.. |
| LEADER | 00486pamja2200157 4500 | ||
|---|---|---|---|
| 001 | 0000122931_0029 | ||
| 005 | 20180924090000.0 | ||
| 020 | |a 9781259921698 | ||
| 090 | 0 | 0 | |a HF5823 |b .B37 2018 |
| 100 | 0 | |a George E.Belch | |
| 245 | 1 | 0 | |a Advertising and Promotion : |b an integrated marketing communications perspective |c George E.Belch. |
| 250 | |a 11th ed.. | ||
| 260 | |a New York: |b McGraw-Hill Education, |c 2018. | ||
| 300 | |a xi,764p.: |b ill.; |c 27.5cm. | ||
| 700 | 0 | 0 | |a Michael A.Belch |
| 999 | |a 0000213297 | ||