Advertising and Promotion : an integrated marketing communications perspective
| Main Author: | George E.Belch |
|---|---|
| Other Authors: | Michael A.Belch |
| Format: | Open Shelf |
| Published: |
New York:
McGraw-Hill Education,
2018.
|
| Edition: | 11th ed.. |
| Physical Description: |
xi,764p.: ill.; 27.5cm. |
|---|---|
| ISBN: |
9781259921698 |