APA Citation

George E.Belch, & Michael A.Belch. (2018). Advertising and Promotion: An integrated marketing communications perspective (11th ed.). New York: McGraw-Hill Education.

Chicago Style Citation

George E.Belch, and Michael A.Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 11th ed. New York: McGraw-Hill Education, 2018.

MLA Citation

George E.Belch, and Michael A.Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 11th ed. New York: McGraw-Hill Education, 2018.

Warning: These citations may not always be 100% accurate.