Consumer behavior : building marketing strategy
| Main Author: | Hawkin, Del.I |
|---|---|
| Other Authors: | Mothersbaugh, David L |
| Format: | Open Shelf |
| Published: |
India:
Mc Graw Hill Education (India) Private Limited,
2014.
|
| Edition: | 12th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxxv, 776p: ill; 24cm. |
| ISBN: |
9789351344797 |