APA Citation

Hawkin, D., & Mothersbaugh, D. L. (2014). Consumer behavior: Building marketing strategy (12th ed.). India: Mc Graw Hill Education (India) Private Limited.

Chicago Style Citation

Hawkin, Del.I, and David L. Mothersbaugh. Consumer Behavior: Building Marketing Strategy. 12th ed. India: Mc Graw Hill Education (India) Private Limited, 2014.

MLA Citation

Hawkin, Del.I, and David L. Mothersbaugh. Consumer Behavior: Building Marketing Strategy. 12th ed. India: Mc Graw Hill Education (India) Private Limited, 2014.

Warning: These citations may not always be 100% accurate.