Basic marketing : a Global-managerial Approach

Main Author: MacCarthy, Edmund Jerome
Other Authors: Perreault, William D.
Format: Open Shelf
Edition: 11th ed..
Subjects:
LEADER 00777pamja2200241 4500
001 0000122258_0002
005 20180809090000.0
020 |a 9780256105094  
040 |b eng  |e rda 
090 0 0 |a HF5415   |b .M333 1993 
100 1 |a MacCarthy, Edmund Jerome  
245 0 1 |a Basic marketing :   |b a Global-managerial Approach   |c Edmund Jerome McCharty; William D. Perreault. 
250 |a 11th ed.. 
264 0 |a Homewood,Boston:   |b Irwin,   |c 1993. 
300 |a 1 volume (various pagings):   |b illustrations;   |c 26cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a includes bibliographical references and index 
650 0 0 |a Marketing   |x Management  
700 1 |a Perreault, William D.  
999 |a 0000210954 
999 |a 0000210955