Basic marketing : a Global-managerial Approach
| Main Author: | MacCarthy, Edmund Jerome |
|---|---|
| Other Authors: | Perreault, William D. |
| Format: | Open Shelf |
| Edition: | 11th ed.. |
| Subjects: |
| Physical Description: |
1 volume (various pagings): illustrations; 26cm. |
|---|---|
| Bibliography: |
includes bibliographical references and index |
| ISBN: |
9780256105094 |