Introduction to Marketing

Main Author: McDaniel, Carl
Other Authors: Hair, joseph F., Lamb, Charles W.
Format: Open Shelf
Edition: Eight Edition.
Subjects:
LEADER 00736pamja2200241 4500
001 0000122163_0002
005 20180807090000.0
020 |a 9780324323801  
040 |b eng  |e rda 
090 0 0 |a HF5415   |b .M334 2006 
100 1 |a McDaniel, Carl  
245 0 1 |a Introduction to Marketing   |c Carl McDaniel; Charles W. Lamb; Joseph F. Hair. 
250 |a Eight Edition. 
264 0 |a Mason, Ohio:   |b Thomson Higher Education,   |c 2006. 
300 |a 736 pages:   |b coloured illustrations;   |c 28 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references 
650 0 0 |a Marketing  
700 1 |a Hair, joseph F.  
700 1 |a Lamb, Charles W.  
999 |a 0000210658