Introduction to Marketing
| Main Author: | McDaniel, Carl |
|---|---|
| Other Authors: | Hair, joseph F., Lamb, Charles W. |
| Format: | Open Shelf |
| Edition: | Eight Edition. |
| Subjects: |
| Physical Description: |
736 pages: coloured illustrations; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references |
| ISBN: |
9780324323801 |