APA Citation

McDaniel, C., Hair, j. F., & Lamb, C. W. Introduction to Marketing (Eight Edition.).

Chicago Style Citation

McDaniel, Carl, joseph F. Hair, and Charles W. Lamb. Introduction to Marketing. Eight Edition.

MLA Citation

McDaniel, Carl, joseph F. Hair, and Charles W. Lamb. Introduction to Marketing. Eight Edition.

Warning: These citations may not always be 100% accurate.