International Marketing
Main Author: | Caterora, Philip R. |
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Other Authors: | Graham, John L. |
Format: | Open Shelf |
Edition: | Tenth Edition. |
Subjects: |
Physical Description: |
721 (25 unnumbered) pages: illustrations; 29 cm. |
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Bibliography: |
Includes bibliographical references and index |
ISBN: |
9780071156738 |