Marketing : an Introduction

Main Author: Armstrong, Gary
Other Authors: Kotler, Philip
Format: Open Shelf
Edition: Fifth Edition.
Subjects:
LEADER 00723pamja2200229 4500
001 0000122149_0002
005 20180807090000.0
020 |a 9780130127716  
040 |b eng  |e rda 
090 0 0 |a HF5415   |b .A76 2000 
100 1 |a Armstrong, Gary  
245 0 1 |a Marketing :   |b an Introduction   |c Gary Armstrong; Philip Kotler. 
250 |a Fifth Edition. 
264 0 |a Upper Saddle River, New Jersey:   |b Prentice Hall,   |c c2000. 
300 |a 575 (27 unnumbered) pages:   |b coloured illustrations;   |c 26 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing  
700 1 |a Kotler, Philip  
999 |a 0000210616