Marketing strategy : a decision-focused approach

Main Author: Walker, Orville C.
Other Authors: Mullins, John W., Boyd, Harper W., Claude-Jean, Larr'ech'e
Format: Open Shelf
Published: Boston: McGraw-Hill Irwin, 2006..
Edition: 5th ed..
Subjects:
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090 0 0 |a HF5415.13   |b .W182 2006 
100 0 |a Walker, Orville C.  
245 0 0 |a Marketing strategy :   |b a decision-focused approach   |c Orville C. Walker, Jr., John W. Mullins, Harper W. Boyd, Jr., J. 
250 |a 5th ed.. 
260 |a Boston:   |b McGraw-Hill Irwin,   |c 2006.. 
300 |a 346 p.:   |b ill. (chiefly col.);   |c 26cm.. 
650 0 |a Marketing   |x Management.  
700 0 |a Mullins, John W.  
700 0 |a Boyd, Harper W.  
700 0 |a Claude-Jean, Larr'ech'e  
999 |a 0000206802