Marketing strategy : a decision-focused approach
| Main Author: | Walker, Orville C. |
|---|---|
| Other Authors: | Mullins, John W., Boyd, Harper W., Claude-Jean, Larr'ech'e |
| Format: | Open Shelf |
| Published: |
Boston:
McGraw-Hill Irwin,
2006..
|
| Edition: | 5th ed.. |
| Subjects: |
| Physical Description: |
346 p.: ill. (chiefly col.); 26cm.. |
|---|---|
| ISBN: |
0071116745 |