Analysis for marketing planning
| Main Author: | Lehmann, Donald R. |
|---|---|
| Other Authors: | Winer, Russell S |
| Format: | Open Shelf |
| Published: |
Boston:
Mc Graw Hill,
2005.
|
| Edition: | 6th.ed. |
| Subjects: |
| LEADER | 00542pamja2200181 4500 | ||
|---|---|---|---|
| 001 | 0000120702_0029 | ||
| 005 | 20180404090000.0 | ||
| 020 | |a 007123831x | ||
| 090 | 0 | 0 | |a HF5415.13 |b .H446 2005 |
| 100 | 0 | |a Lehmann, Donald R. | |
| 245 | 1 | 0 | |a Analysis for marketing planning |c Lehmann, Donald R / Winer, Russell S.. |
| 250 | |a 6th.ed. | ||
| 260 | |a Boston: |b Mc Graw Hill, |c 2005. | ||
| 300 | |a xii, 256p.: |b ill.; |c 23 cm. | ||
| 504 | |a Index Includes | ||
| 650 | 0 | 0 | |a Marketing --United States |x Management |
| 700 | 0 | |a Winer, Russell S | |
| 999 | |a 0000206660 | ||