Stategic marketing management : plannin, implementation and control
Main Author: | Wilson, Richard M.S |
---|---|
Format: | Journal |
Published: |
Burlington, MA:
Elsevier Butterworth - Heinemann,
2005.
|
Edition: | 3rd ed.. |
Subjects: |
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005 | 20180329090000.0 | ||
020 | |a .0750659386 | ||
090 | 0 | 0 | |a HF5415.13 |b .W547 2005 |
100 | 1 | |a Wilson, Richard M.S | |
245 | 1 | 0 | |a Stategic marketing management : |b plannin, implementation and control |c Richard M.S Wilson and Colin Gilligan. |
250 | |a 3rd ed.. | ||
260 | |a Burlington, MA: |b Elsevier Butterworth - Heinemann, |c 2005. | ||
300 | |a xii; 687 p.: |b ill.; |c 28 cm.. | ||
650 | 0 | |a Marketing |x Management | |
999 | |a 0000206415 | ||
999 | |a 0000206431 |