Stategic marketing management : plannin, implementation and control

Main Author: Wilson, Richard M.S
Format: Journal
Published: Burlington, MA: Elsevier Butterworth - Heinemann, 2005.
Edition: 3rd ed..
Subjects:
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245 1 0 |a Stategic marketing management :   |b plannin, implementation and control   |c Richard M.S Wilson and Colin Gilligan. 
250 |a 3rd ed.. 
260 |a Burlington, MA:   |b Elsevier Butterworth - Heinemann,   |c 2005. 
300 |a xii; 687 p.:   |b ill.;   |c 28 cm.. 
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