Stategic marketing management : plannin, implementation and control
| Main Author: | Wilson, Richard M.S |
|---|---|
| Format: | Journal |
| Published: |
Burlington, MA:
Elsevier Butterworth - Heinemann,
2005.
|
| Edition: | 3rd ed.. |
| Subjects: |
| Physical Description: |
xii; 687 p.: ill.; 28 cm.. |
|---|---|
| ISBN: |
.0750659386 |