Wilson, R. M. (2005). Stategic marketing management: Plannin, implementation and control (3rd ed.). Burlington, MA: Elsevier Butterworth - Heinemann.
Chicago Style CitationWilson, Richard M.S. Stategic Marketing Management: Plannin, Implementation and Control. 3rd ed. Burlington, MA: Elsevier Butterworth - Heinemann, 2005.
MLA CitationWilson, Richard M.S. Stategic Marketing Management: Plannin, Implementation and Control. 3rd ed. Burlington, MA: Elsevier Butterworth - Heinemann, 2005.
Warning: These citations may not always be 100% accurate.