Marketing Management : A Strategic decision-making approach
| Main Author: | Mullins,John W |
|---|---|
| Format: | Open Shelf |
| Published: |
New York:
McGraw Hill,
2006.
|
| Edition: | Fifth Edition. |
| Subjects: |
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| 005 | 20180419090000.0 | ||
| 020 | |a 0071251820 | ||
| 090 | 0 | 0 | |a HF5415.13 |b M354 2006 |
| 100 | 0 | |a Mullins,John W | |
| 245 | 0 | 0 | |a Marketing Management : |b A Strategic decision-making approach |c John W. Mullins...[etc.al]. |
| 250 | |a Fifth Edition. | ||
| 260 | |a New York: |b McGraw Hill, |c 2006. | ||
| 300 | |a xxiv, 520p.: |b ill.; |c 25cm.. | ||
| 500 | |a Includes Index | ||
| 650 | 0 | 0 | |a Marketing Management. |
| 999 | |a 0000206396 | ||
| 999 | |a 0000206397 | ||
| 999 | |a 0000206398 | ||