Marketing Management : A Strategic decision-making approach
| Main Author: | Mullins,John W |
|---|---|
| Format: | Open Shelf |
| Published: |
New York:
McGraw Hill,
2006.
|
| Edition: | Fifth Edition. |
| Subjects: |
| Item Description: |
Includes Index |
|---|---|
| Physical Description: |
xxiv, 520p.: ill.; 25cm.. |
| ISBN: |
0071251820 |