Principles of marketing ; 13th.ed..
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Format: | Open Shelf |
| Published: |
Upper Saddle River:
Pearson,
2012.
|
| Edition: | 14th.ed.. |
| Physical Description: |
636p.: ill. (some col.); 27 cm. |
|---|---|
| Bibliography: |
Includes index |
| ISBN: |
9780273752431 |