Marketing Strategy A Decision Focused Approach
| Main Author: | Walker / Mullins / Boyd / Larreche. |
|---|---|
| Format: | Open Shelf |
| Published: |
New York:
McGraw Hill Irwin,
2006.
|
| Subjects: |
| Item Description: |
Includes Index |
|---|---|
| Physical Description: |
xvi, 346p.: ill; 26cm. |
| ISBN: |
0071116745 |