APA Citation

Walker / Mullins / Boyd / Larreche. (2006). Marketing Strategy A Decision Focused Approach. New York: McGraw Hill Irwin.

Chicago Style Citation

Walker / Mullins / Boyd / Larreche. Marketing Strategy A Decision Focused Approach. New York: McGraw Hill Irwin, 2006.

MLA Citation

Walker / Mullins / Boyd / Larreche. Marketing Strategy A Decision Focused Approach. New York: McGraw Hill Irwin, 2006.

Warning: These citations may not always be 100% accurate.