Principles of marketing
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Published: |
Upper Saddle River, N.J:
Pearson / Prentice Hall,
2018.
|
| Edition: | 17th ed. |
| Subjects: |
| LEADER | 00562pampa2200193 4500 | ||
|---|---|---|---|
| 001 | 0000119431_0032 | ||
| 005 | 20180122090000.0 | ||
| 020 | |a 9780134492513 | ||
| 040 | |a UUM | ||
| 090 | 0 | 0 | |a HF5415 |b .K68 2018 |
| 100 | 0 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Principles of marketing |c Philip Kotler, Gary Amstrong. |
| 250 | |a 17th ed. | ||
| 260 | |a Upper Saddle River, N.J: |b Pearson / Prentice Hall, |c 2018. | ||
| 300 | |a xx, 705 p.: |b col.ill; |c 26 cm. | ||
| 504 | |a Include bibliographic and reference | ||
| 650 | 0 | 0 | |a Marketing |
| 700 | 0 | |a Armstrong, Gary | |
| 999 | |a 0000202977 | ||